About Etch & Ember
A little rustic. A little unusual. Made with plenty of personality.
Etch & Ember is a small, family-run business from Wales, created in 2026 by a husband-and-wife team, with two young boys, a dog, a cat (also boys) and a house that's probably heard far too many conversations about embroidery thread and laser settings.
What started as a love of making and experimenting quickly became Etch & Ember — our little corner of the internet for creating things that are a bit different from the usual mass-produced gifts.
We design, embroider, engrave and create our products ourselves, combining modern equipment with a genuine love of making things. From embroidered clothing and personalised keepsakes to engraved homeware, upcycled one-offs and whatever slightly strange idea we've decided to try next, everything we make has a little bit of us in it.
Our style is probably best described as rustic with a mischievous streak. We love cosy colours, natural materials, old workshops, folklore, autumn, witchy things and designs with a sense of humour. Skeletons, ghosts and the occasional questionable pun are never too far away.
Being a small family business also means we're able to experiment. We don't want a catalogue filled with thousands of identical products. We'd rather make smaller collections, try new ideas and create things that feel like they have some personality.
You'll also find one-of-a-kind upcycled pieces in the shop. We take pre-loved clothing that deserves another life and add our own embroidery, turning something forgotten into something completely unique. Once those pieces are gone, they're gone.
Behind the website, it's really just the two of us in Wales, raising our boys, being followed around by the dog and trying to turn a slightly chaotic collection of ideas into things people genuinely want to own.
And we wouldn't have it any other way.
Welcome to Etch & Ember.
Rooted in craftsmanship. Made with personality.